Very often we hear the questions about What is Affiliate Marketing and How to Get Started? In this article, we want to talk about affiliate marketing and tell you everything you need to know about affiliate marketing. Also, we want to give our top 11 tips for beginners on how to get started with affiliate marketing.
If you want to get answers to all your questions, make yourself comfortable, grab a cup of tea or coffee and keep on reading our post.
What is Affiliate Marketing?
Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.
In other words, you have to choose a product you want to promote by signing for an affiliate program. Then you will get your unique affiliate link through which customer will buy a product and you will get paid commissions. You can promote your link through social media, blog or website.
Affiliates will get paid commissions from as low as 1% to as high as 100% commissions depending on the affiliate program.
The best thing about affiliate marketing is that you don’t have to physically have a product, you don’t need to worry about postage, deal with customer service and returns. All that will be taken care of the company which product you are promoting. All you have to do is worry about promoting a product and make people click on your link and purchase the product.
Now when you have an idea what Affiliate marketing is we are going to talk about how to get started.
Choose a Niche
First of all, you have to choose a Niche. What is a niche? Niche is the subset of the market on which a specific product is focused. The market niche defines the product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that it is intended to target. It is also a small market segment.
In other words, Niche is a type of product or services you wish to promote. It can be fitness, diet, pets, dating, beauty or even making money online.
Because these niches are very broad, we would recommend narrowing down your niche to something like food for dogs, skincare for women, basketball shoes, etc. It is very hard to target audience with broad niches and it is a lot easier to narrow down your niche to a specific subcategory.
Also, we recommend choosing a niche you are interested in. Maybe it’s your hobby or something you are very good at. You might think, why? Because it is a lot easier to promote something you are passionate about. Something you have knowledge about and could help people, answer their questions and give advice. Something about you could write and give people useful information.
Create a Website
The second step is to create a niche website. Think about affiliate marketing as a business. Create your brand and build a website in your chosen niche. That way it will be a lot easier to promote your products and gain people trust.
People don’t like if you just drop your affiliate links everywhere without any value and most likely they won’t press on it and won’t buy anything from you. And the simple reason is that people don’t know you and don’t trust you.
Would you buy anything from a random person which would drop the link on your FB account saying ‘’Hey, if you looking for protein powder you can buy it here’’? Probably not. But if you will have your brand and website if you will give people some value, it will be a lot easier to gain their trust and make them buy from you.
There are many tools which can help you to create a website very easy in just a few minutes without any IT or coding skills. Our favorite fool, which we are using ourselves is WordPress. If you want to know more about WordPress you can read our post Is WordPress The Best Website Builder?
Content is king. Always remember that. You have you create tons of helpful content. Content should answer important people questions in your niche, help to solve their problems and offer them a solution.
Also, if your website will have plenty of helpful content, you will gain more trust. Don’t try just to sell something, try to be helpful and offer valuable information.
Our advice is to post at least two blog post, articles or product reviews a week. That way your website will look lively and active. Also, it will help you to get better rankings in search engines like Google, Bing, and Yahoo.
Optimize Your SEO (Search Engine Optimization)
What is SEO? Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes the purchase of paid ads.
In other words, your task is to optimize your website so people searching for the keyword phrase would get your website in the first page of Google as a result for free, without paying money for advertising.
To learn more about SEO and how you can do that read How to Write a Blog Post for SEO.
Add Your Website to Google Analytics
Adding your website to Google analytics can be very useful because then you could track your website traffic and gather information like, from what countries you get the most traffic, how much traffic per day you receive, what kind of traffic you are getting (direct, social or organic traffic from search engines).
If you would like to know how to set up your Google Analytics for your website you can watch this video.
Set up Google Search Console
Setting up Google Search Console is very important too. It’s a great tool to help rank your posts quicker and track what keywords work best for you and under which keywords you are getting more traffic. Also, you can see which keywords are not working for you so well and don’t get traffic. This information can help you to upgrade or make changes to your site to make it rank on search engines better.
Our advice is to set up Google Analytics first because it will help you to set up Google search Console so much easier and faster. You can watch how to set up and use Google Search Console in this video.
Add Your Website to Bing Webmaster Tool
We are set up for Google now, and even if Google owns about 70% of searches, Bing and Yahoo owns rest 30% which can help to increase your traffic quite drastically.
You want to set up Bing webmaster tool because you want your site to show up on Bing and Yahoo search engines as well, to get that extra traffic. It is just one tool for both Bing and Yahoo search engines. Bing webmaster tool functions are exactly the same as Google Analytics and Google Search Console.
You can track your traffic and keywords which are ranking the best on these two search engines. You can watch this video to learn how to set up Bing Webmaster Tool.
Choose an Affiliate Program
Once all tools are set up and you write and posting content to your website regularly it’s time to find a good affiliate program. It is a lot easier than you might think, just type in Google your chosen niche and add an affiliate program. As an example, it could be weight loss affiliate program or women clothes affiliate program and Google will give you hundreds of different companies which have affiliate programs.
Try to find the one you would like to promote most. We recommend taking into consideration things like commissions, product quality, and popularity. These are the most important things to consider. Find good quality products with good commissions.
Write Product Reviews
The best way to promote products is to write helpful and good product reviews. Always include your affiliate link in your product review, so the person who reads your review could buy that product straight away.
As example person looking for certain weight loss product and came across to your review. He will read your review and if that person will find your review helpful and informative he might want to buy it from you. And that’s how you earn money from affiliate marketing.
We recommend post product reviews every third or fourth post on your website. Google doesn’t like if you are just trying to sell stuff and it might negatively affect your rankings. Also, people might find your website as spam if you’ll just try to sell stuff.
Don’t forget to post helpful posts in between your reviews and give people some value for free to gain their trust. And if you will do that, you will get more sales, than just posting reviews.
Set up Social Media Accounts
Set up social media accounts to promote your business. It can be very helpful and drive more traffic to your website. The same rule is valid for social media. Try to be helpful and engage with people. Post stuff from your life, be natural and don’t try just to sell things on your social media, because people don’t like that.
From time to time you can offer your followers to have a look at your review or other helpful posts. That way you will gain people trust and get more followers which will lead to more traffic.
Our recommended and best working social media platforms are Pinterest, YouTube, and Instagram. YouTube is the king, so we would suggest making YouTube videos and adding them to your posts or reviews. Videos have to be relevant to your post. Pinterest works very well too.
We wouldn’t suggest wasting your time with Facebook, because the conversion rates are as low as 1%.
Engage With Your Audience
And last, but not least you have to engage with your audience. People might leave comments or questions under your posts. Be helpful and responsive. We recommend trying to reply within 24 hours, so people would see that you care about your audience and are engaging with them.
The other great think about comments is that they are getting ranked on Google too and it might help with your rankings. Always try to write good, detailed comments which will boost your rankings. Delete comments which make no sense are a scam or just couple words as they don’t give you any value and don’t help with rankings.
- Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.
- Niche is the subset of the market on which a specific product is focused.
- Think about affiliate marketing as a business. Create your brand and build a website in your chosen niche.
- Content is king. Always remember that. You have you create tons of helpful content. Content should answer important people questions in your niche, help to solve their problems and offer them a solution.
- Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing visibility of a website or a web page to users of a web search engine.
- Google analytics can be very useful because then you could track your website traffic and gather information.
- Google Search Console is a great tool to help rank your posts quicker and track what keywords work best for you.
- Bing and Yahoo own 30% of searches on the internet. Bing webmaster tool functions are exactly the same as Google Analytics and Google Search Console.
- The best way to promote products is to write helpful and good product reviews.
- Set up social media accounts to promote your business. It can be very helpful and drive more traffic to your website.
- Engage with your audience. People might leave comments or questions under your posts. Be helpful and responsive.
We hope that after reading our post you have a lot more understanding and knowledge on What is Affiliate Marketing and How to Get Started. Follow our steps, try to set your mentality to help people, but not to sell and your business will grow and get more visitors and sales with time.
Remember that it takes lots of time and hard work. Nothing can be done overnight. Google needs time to start trusting and tanking our website on the first pages. Realistically, we suggest do not expect any sales for at least 6 months.
If you want to learn more about affiliate marketing and how really get your business going, read our Wealthy Affiliate review. We think is the best online platform to learn affiliate marketing which can help you to quit that 9 to 5 job which you hate and own your profitable business.
We can warn that Wealthy Affiliate is not a get quick rich scheme and it will require your hard work, dedication and time to build your business, but it can show you exactly how to do it and will give you all tools you need for that.
If you ever need a hand or have any questions or concerns don’t hesitate and feel free to leave them below and we will be more than happy to help you out and answer your questions as soon as possible.
All the best,
Marius & Ndidi
Founders of howtoquit9to5job.com