Research shows that while 80% of people will read an article headline, only 20% will read the rest of your article. We can help you change that and teach you How to Write an Effective Article. When writing an article it’s important to know what and how to write to keep your audience engaged.
Most people when they visit a website they leave without ever reading the blog all they through. And even worse, people who see your blog on Twitter, Facebook or any other social media won’t even click to open it. This happens because people attention are not caught right away. It only takes a few seconds to convince people to continue reading your article.
If you want to stop this from happening and don’t let your effort go to waste, then keep on reading. We’ll be giving you 9 tips on how to write an effective article and how to keep people engaged in your blogs.
Choose Your Audience
It’s important to know that even before writing you should know who your audience is and what they are interested in. Often we can see when people trying to guess who they are targeting and never really have a good structure in their article and things might get missed.
One of the best ways to know how to target an audience is to make a decision by doing industry research and competitors analysis. There are many tools that can help you to do this.
Jaaxy: Jaaxy is keyword research platform that was developed by affiliate marketers to help beginners and experienced affiliate marketers to find the best keywords for their articles. Jaaxy is also considered as the best keyword research tool. It’s very simple to use, all you have to do is type a keyword in the search box and it will show you how many times it’s been used and how many competitors your chosen keyword has, also Jaaxy gives you suggestions for different similar keywords.
Twitter advances search: this is very simple to use. All you have to do is select the question section and it’ll show you all the different types of questions that people in the same industry as you have been asking.
KeywordTool.io: this is a free tool that is used to find what are the most popular keywords searched by users.
Write a Captivating Headline
As we stated above to write an effective article it is necessary to be able to catch the reader attention and the best way to do that is by having a captivating headline. The main problem with readers is that they’ll most probably judge your post just by reading your title, which will also determine if your blog will be read or not.
There are websites which can show you if your headline will “catch” people attention or not.
Websites like EMV Headline Analyser will help you show the marketing value of your chosen headline.
Another great website is Headline Analyzer by CoSchedule which will give you tips on how to improve your headline. It will look at the structure, grammar and how it reads.
Sharethrough Headline analyser helps to determine how engaging your headline is. Sharethrough headline analyser is based on neuroscience and adverting research. It will give you feedback which is obtained through an engagement score and an impression score. The first is based on what words you chose to use while the second by context words used in your article.
If you’re going to write a long article then you’ll need to use subheadings to break things up. Our recommendation is to use at least five subheadings for a thousand word article. The way your article is formatted will help catch the reader attention.
Most readers just skim through your article quickly before they decide to read it, that’s why it’s very important to “catch” their attention as they are doing this and that is why subheadings are very helpful. Use subheading whenever you start and a new topic, and write it in bold and using a bigger font size. Use captivating subheadings to engage your readers.
No one will read an article that is just one big paragraph, because it is very hard to read. Break down your article into smaller paragraphs. We recommend having paragraph length no longer than 5 lines. But have in mind that you always have to finish your thought, never break paragraph in the middle of your thought, because it is very unnatural and grammatically incorrect.
Use Bullet Points
As we stated above most reader skim through an article before they decide to read it or not, another good idea to “catch” their attention is to use bullet points. The best way to use bullet point is to highlights important information or a list.
Think of bullet points as mini headings, clear and captivating. When writing bullet points avoid cluttering. Bullet points shouldn’t be as long as a paragraph, just a couple of lines highlighting important factors are enough. Also, remember that bullet points are not sentences, but mini headlines, so they have to stand out.
Your bullet points also can be set up of a word or two if it’s just a list.
To write an effective article it is necessary to add relevant images to your article. As you now know people tend to skim through most articles before they decide to read it, so having a relevant, colourful image in the article will more likely attract their attention.
Human brains process visual context 10 times faster than they would process a text context. This is why we believe having pictures in your article will boost readers engagement.
There are several great websites where you can find images that would suit your blog for FREE.
SCX.hu is a website that has the largest collection of images, which are all categorised and tagged and it’s easy to use.
Pixbay is a website where you can find images that can be used for your article. Their search feature allows you to narrow down your search
Unsplash this is another website that writers use to find images. This website release 10 pictures every 10 days. Unsplash has a good enough search feature and you can find a variety of picture, from office to nature themes.
Optimise Your Article For SEO
Writing an effective article includes the following search engine optimisation (SEO) rules.
Some of these rules are:
- Low competition keyword research.
- Adding a title.
- Adding a Meta title.
- Adding a meta description
- Using internal links.
- Using External links.
- Using Alt tags within images.
For more information regarding how to optimise for SEO, you can look at our previous blog How to Write a Blog Post for SEO. 11 On Page SEO Factors.
It would be useful for someone to read your article and feel like they’ve learned something new after reading it. To write effectively you have to educate the reader. This will enable your website to have regular and steady traffic, as people like to expand their knowledge and share interesting articles with friends.
When writing an article ask yourself “Do I find this useful? Will the reader be able to learn something after reading this?” Most readers read blogs to find answers to their questions and you want to be able to do this with your article content.
Ask For Action
The reason why you’re writing an article is to connect with readers, keep them engaged and to generate an action. It is up to you what you want to ask your readers to do, whether it’s asking them to leave a comment or to share your article on social media, or to purchase a product, but you have to clearly state what you want from your reader. Make sure your call for action stands out and it’s clear.
An example of asking for action could be: “If you enjoyed reading this article and found it helpful, please share it on Facebook or Twitter”.
We hope that this article gave you the information you needed and ideas on how to write an effective article. If you ever need a hand or have any questions or concerns don’t hesitate and feel free to leave them below and we will be more than happy to help you out and answer your questions as soon as possible.
All the best,
Marius & Ndidi
Founders of howtoquit9to5job.com