Have you ever thought why do you need a logo? Maybe you always wanted a logo for your business but didn’t know How to Add Logo to WordPress Site? You thought that to create a logo you have to be a designer or pay lots of money for someone else to design a logo for you. What if we would tell you that this isn’t true? In this post, we will answer all these questions and explain to you how to create a logo for free.
Make sure you won’t skip this post because it might help to boost your business and increase your website conversion rates. Sit back comfortably and prepare to learn lots of valuable information.
What Is a Logo?
The logo is a combination of visual and text to serve for mainly two purposes. To tell people your company name and visually represent your business. Logos can create a powerful symbolic association of your business to people’s memory and help them to remember and recognize your company. For example, Apple’s bitten apple is so famous that Apple no longer needs the text to represent their business. People recognize them just by their logo.
Why Do You Need a Logo?
Having a professionally looking logo builds trust and can help to boost your business. The logo will give your business a brand. People tend to trust branded businesses more and it will increase your website trust and conversion rates. Also, a website logo will make your website to look more professional.
A logo will help your business be recognized and remembered easier. People are visual creatures and it is a lot easier for them to remember your website if it does have a visual aid. Also, people are more loyal to the branded businesses and it’s more likely that they will come back to a branded website.
How to Create a Logo?
Create a logo can be easier than you think. There are plenty of websites which are designed to help people create logos, some of them are paid and some free. We have tried many websites for creating a logo, but we think that best free website we have used to create our logo is CANVA.
Canva is a graphic design website founded in 2012. It uses drag and drop format and provides access to over a million photographs, fonts, and graphics. It also gives you a big variety of free photos, fonts, and graphics, however, some of them are paid.
With Canva you can create any design task you need such as:
- Album, book and magazine covers.
- Photo collages.
- All type of document designs.
- Postcards, tickets, wedding invitations, event programs.
- Business cards, flyers, brochures, labels, logos, posters, restaurant menus.
- Calendars, schedules.
- Social media and email headers.
You will be able to upload your own pictures into Canva and save your finished projects in all most popular formats.
We would highly recommend trying Canva out and learning how to use it. Canva is very user-friendly and easy to use, which can make your logo designing job a lot easier and faster.
How to Choose the Right Logo?
Logo design is about all about personality and how you bring that personality to your consumers. Our website is about helping people to quit their 9 to 5 jobs and creating their online business. We wanted our website to be relatable to our website name and online business. As we made design decisions, we constantly came back to those principles to make sure we were representing our personality correctly.
Let’s say you know what your company is all about. Then it’s time to pick a font, colors and some visual aid which would make your logo more memorable.
First of all, we chose font and colors and our choices were based on our website theme and design. Because our website menu is black and background white we have chosen black and white colors for our logo. Our font chose was based on our menu and title fonts, so it would look the same.
Laptop symbolize online job and money sign means making money online. That is why we chose a laptop with dollar sign inside as our logo. Bellow laptop we just wrote our business name in our chosen font and the dots bellow the name is just to highlight it. This is how the simple idea of creating our logo came up.
How to Add Logo to WordPress Site?
Once you have created your logo you have to know to add logo on your WordPress website. And it is very simple to do because most of the WordPress themes has a function of adding a logo.
All you have to do is go to your WordPress Dashboard and press on Appearance and Customize.
Once this page will open press on Site Identity.
Press select logo and upload your designed logo. Also on Site Identity, you usually can add your website name.
- The logo is a combination of visual and text to serve for mainly two purposes. To tell people your company name and visually represent your business.
- A logo will help to build customers trust and your business be recognized and remembered.
- The best tool for creating logos for free is Canva.
- Logo design is about all about personality and how you bring that personality to your consumers.
- You can add a logo to your WordPress site using the WordPress Dashboard.
We hope that our article helped you to understand what logo is and why do we need it for our business. Also, we hope that our simple, step by step instructions helped you to learn how to add a logo to a WordPress site. As you can see the process of creating and adding a logo to your website is a lot easier than you might think.
If you ever need a hand or have any questions or concerns don’t hesitate and feel free to leave them below and we will be more than happy to help you out and answer your questions as soon as possible.
All the best,
Marius & Ndidi
Founders of howtoquit9to5job.com