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Have you always wondered what a niche website is? We all know what website is, but you probably wonder what a niche is. In this post, we want to help you understand what a niche is, help you to choose a niche and list The Best Niche Website Ideas. Also, we will explain to you what are the benefits of choosing a niche for your website.

What is a Niche?

Niche is a more specific subset of a larger market. As an example, clothes are a large market, but they can have hundreds of different specific niches like men’s shirts, dresses, women’s underwear, men’s trousers, etc. These all would be a niche market of a clothes market.

What is a Niche Website?

A niche website is a source of online information or service that focuses on the particular topic, interest or theme. A niche website can build more trust with your customer, help them find answers or products they are looking for easier. AS example website about fitness would be a very large market and very broad niche.

You have to narrow your niche to target more specific customers and get better conversion rates. You could narrow the fitness market by choosing more specific niches like weight lifting, high-intensity interval training, how to lose belly fat, etc.

Why Do You Need to Choose a Niche?

Picking a niche can be really hard work and take a lot of effort. But once you have chosen a niche it can make your work and process of creating your website so much easier. Once you have a niche you can concentrate on certain and more specific posts, services or products. Also, it will be easier to find products or affiliate products to promote.

What is the Niche Website Benefits?

Niche website will focus on a group of people with certain interests or looking for a certain service, products or answers. Niche website will narrow your targeting traffic, but it will target very specific customer which looking exactly what your website is offering. This can enhance customer relationships, because you are engaging with fewer people, but can give them exactly what they are looking for, without any distractions or not relevant offers.

It can reduce your competition because you will target a very specific subset of a market. You will have a lot more chances to get targeted traffic to your website. As an example, if your website would be about clothes, you would have thousands of competitors, which would make it really hard for customers to find your website. But if your specific niche would be men’s underwear, you would have fewer competitors and more targeted audience, which will allow your customers to find your website easier.

Having a niche website will increase your visibility. As your website will have fewer competitors it will make it easier to rank your posts on search engines for specific targeted keywords. And increased visibility means increased traffic and more sales.


Having a business is very important to understand the market and your customer. More specific niche website means that you have to invest less time, effort and money to become an expert in your chosen niche and get to know your customer needs and habits.

How to Choose a Niche?

We came up with steps which can make your niche choosing process easier. Before choosing a niche to consider these steps:

Identify your hobbies, interests and something you are good at and love doing.How to choose a niche

This might sound very basic, but it really makes a huge difference. Don’t try to choose a niche just because you think it might be good because it doesn’t have any competition or because you think you might like it. Think very well because choosing a niche. Remember that you will have to work with that niche not for a month but for years.

You have to be really passionate about your niche and love to do that. Also, consider in which areas you have special skills or experience because it could be something you could sell or teach people, maybe create an online course.

Finding a niche that you are both knowledgeable and that you are passionate about is the sweet spot and you have to find that spot.

We recommend coming up with at least five ideas for further research.

Research if there is a market for your niche

Just to be knowledgeable and have passion in a particular niche isn’t enough. Also, you have to makes sure there is a market and need for that niche. Remember that at the end of the day you want to make money out of it.

Try to type some keywords related to your niche into Google and see if something comes up. Also, you can try Amazon and see if there are any products on sell related to your niche.

Try to check Udemy, if you are planning you sell any kind of online courses and see if how popular they are.

Identify problems that can be solved

Once you have your ideas and done some markets research it is time to think about problems you could solve in those niches. You need to identify the problems your target audience could experience if you want to create a profitable business. Determine those problems and think about how you could solve them.

Narrow down your niche

In this step, you have to narrow down your options to one. Choose one of the niches you are passionate about, but also identified most problems and have an answer on how to solve them. Also, make sure that it has a demand in the market.

Research your competition

Google some keywords of your chosen niche and find some information on your competitors. Determine how many competitors you have in your niche. How big are the sites ranking in the first place and how difficult it would be to outrank them? Are your competitors offering high-quality information, products, and course?

The competition might be too harsh if there are many well-known sites ranking under your keywords and it might be worth thinking of a different niche.

The Best Niche Website Ideas

The most profitable and popular markets are:


Health these days’ become more and more concerned about their health and weight loss. People want to look and feel good and that’s why the health industry is thriving. According to the report global dietary supplements market valued at 133 billion dollars in 2016 and expected to reach 220 billion dollars in 2022. The health industry has countless affiliate marketing ideas and products to promote.

Popular health niches are:

  • Weight loss
  • Muscle growth
  • How to quit smoking
  • How to eat healthily
  • Training programs


Traveling becomes cheaper every year and nearly anyone can afford to travel abroad these days. That’s why traveling is a very popular and profitable niche. There are hundreds of affiliate marketing ideas in traveling niches.

Popular travel niches are:

  • Luxury traveling
  • Budget traveling
  • Best travel destinations
  • Most exotic places to visit


Gaming is another very popular niche market. The gaming industry is growing every year and there are more E-Best Niche Website Ideas

sports and Tournaments each year offering huge money awards. Mobile gaming is skyrocketing as these days nearly everyone has a smartphone.

Popular gaming niches are:

  • Best certain genre games
  • E-sport
  • Mobile gaming
  • Online gaming


Money is one of the most important things in life as they give as stability, sense of security and power. People want to be wealthy and be able to afford the things they love. That’s why wealth is one more amazing niche to consider for your niche website.

Popular wealth niches are:

  • How to make money online
  • How to quit 9 to 5 job
  • How to invest money
  • Forex trading
  • Cryptocurrency


Dating always will be a great niche as people love to chat online and look out for the dates. Especially in this online century more than ever people are using dating sites to find friends, dates, spouses or just people they could have fun with. As people are becoming more reliable from the internet, this niche is a great opportunity for affiliate marketers.

Popular dating niches are:

  • Online dating
  • Dating over the 40s
  • How to find a perfect match
  • How to impress a girl or a guy


Women always want to be pretty and look great, that’s why beauty niche will always be one of the most popular markets. There are thousands of products and affiliate programs you could promote in a beauty niche.

Popular beauty niches are:

  • The Best makeup brands
  • Best face foundation
  • How to do makeup like a pro
  • Trending makeup products

All these niches are very popular and profitable, but they all have one huge CON – they all have massive competition. Our recommendation is to consider less known and popular niches which have fever competitors and will make your job easier to ranking your website on search engines, finding customers and making sales.

Good lower competition niches to consider could be:

  • Fishing
  • HuntingBest Niche Website Ideas
  • Video Editing
  • Online courses (you could choose something you good at and could teach people).
  • Cats’ toys
  • Dogs’ allergy test
  • 3D printing
  • Lifehacks
  • How to prepare for a marathon
  • Smart Watch
  • Mountain Bikes
  • Drones
  • Wireless devices
  • Anti-stress toys
  • Meditation
  • Cooking

Key Facts

  • Niche is a more specific subset of a larger market.
  • A niche website is a source of online information or service that focuses on the particular topic, interest or theme.
  • Choosing a niche can make your work and process of creating your website so much easier.
  • Niche website will target very specific customer which looking exactly what your website is offering. It can reduce your competition because you will target a very specific subset of a market. Having a niche website will increase your visibility. Also, it will require less time, money and effort to become an expert in your chosen niche.
  • To choose a niche to identify your hobbies, research if there is a market, identify the problems can be solved, narrow down your niche to one and research your competition.
  • Most popular niche markets are beauty, gaming, health, wealth, dating and travel.


Be careful before choosing your niche website idea. Even if we think that there are millions of ideas that can work, we have seen people choosing ideas that had very little chance of succeeding. The idea just wasn’t sound and good enough to attracted potential buyers.

We hope that in this post you found the best niche website ideas and get answers for questions like why do you need a niche website and how to choose a suitable niche for yourself.

If you ever need a hand or have any questions or concerns don’t hesitate and feel free to leave them below and we will be more than happy to help you out and answer your questions as soon as possible.

All the best,

Marius & Ndidi

Founders of


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  1. Monica


    I love this post, it really gets your creative juices flowing, I have been looking for a good niche that will both be good for me to write about, as well as one that can last long term. At first, I was looking into pest control because it is something I am passionate about seeing as I just moved into a home infested with scorpions. But I quickly realized that niche wasn’t going to last, because as much as I hate creepy crawlers I can’t write that much about them, and I know it won’t last long term. I really like the idea of the beauty niche that you have listed here. I also like health, and both of those have the potential for a lot of content and I can see myself staying in either of those niches long term. This was a great post, you have really broken everything down so well and have helped me decide which direction I want to take in my online journey. Thanks so much!

    • Marius


      You have done the right thing Monica because before choosing a niche you have to consider not just what your hobbies are and what you are passionate about, but could it be long term business? Could you write at least 100 posts about that niche? Sometimes it’s better to choose a more competitive niche, but the one which could last long term. It is not easy to build an online business and get organic traffic. And the more post you will be able to write, the more potential traffic you could get. As example, if you choose a niche where you could write 10 posts versus a niche where you could write 200 posts, which website has a bigger potential to get more traffic? Definitely the one with 200 posts.
      I’m glad my article helped you to decide which direction you have to take and all the best in your online business!

  2. Anh-Tu


    I once struggled with choosing the right niche and you’re absolutely right about “be careful before choosing your niche website idea”.

    I wish I had seen your site earlier, I also picked a niche which wasn’t so good and finally months later I found a niche that I’m really passion about.
    Would definitely share this information to beginners who might struggle finding the right niche.

    Thank you for sharing this information.

    • Marius


      Thank you Anh-Tu, I’m really happy that you found my post helpful. I can just agree with you because when I started my first website a long time ago I chose the wrong niche too and after about 4 months I started struggling with posting new and engaging content, but know I found the niche I truly love and am passionate about and I hope this article will help people to do the same from the first time.

  3. Reply

    Good Ideas, I like the lists at the end it gives the basis to build from many people are not that self aware.
    Skills and talent one person has and may take for granted many others would be more than willing to pay for to learn.
    It is sometimes hard to think on the scope of the internet and the knowledge base it represents.

    • Marius


      Thank you John, my goal was to explain how to choose a niche as simple as possible and give readers some of the most popular and best niche website ideas at the moment. I know from my experience that some people are struggling with choosing a good niche for their affiliate marketing websites. I want to make those people life easier by explaining how we should choose a niche for our website.

  4. Reply

    This is great! You have given some ideas to work with on my specific niche.

    Many people get quite confused about choosing niches and you have explained it very well.

    Thank you for sharing!

    • Marius


      Thank you Geri, I’m happy that you found my article interesting and helpful. When I started affiliate marketing it was very hard to understand how to choose the best niche for me and I thought that the most important thing is to choose a very popular niche, but that is not true. Now I want to help people to avoid mistakes I have made in the past and be able to choose the right niche for the first time.

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